Introduction
Johnny Mathis, often hailed as the Velvet Voice, was one of the most popular and successful American singers of the 20th century. With a career spanning over six decades, Mathis has sold millions of records and won numerous awards. However, in recent years, his name has not been as prominently featured in the media as it once was. This article aims to explore what happened to Johnny Mathis, examining the factors that may have contributed to his decline in popularity and the impact it has had on his legacy.
The Peak of Johnny Mathis’ Career
Johnny Mathis rose to fame in the late 1950s and early 1960s, with hits like It’s Not for Me to Say, Chances Are, and The Shadow of Your Love. His smooth, baritone voice and impeccable diction made him a favorite among critics and audiences alike. During this period, Mathis was one of the best-selling artists in the United States, with his albums consistently topping the charts.
The Decline in Popularity
Despite his initial success, Johnny Mathis’ popularity began to wane in the 1970s. Several factors may have contributed to this decline:
1. Changing Music Trends
One of the primary reasons for Mathis’ decline in popularity was the changing music trends of the 1970s. As rock and roll and disco music gained popularity, Mathis’ traditional pop sound became less appealing to younger audiences. This shift in musical tastes made it difficult for Mathis to maintain his status as a top-selling artist.
2. Health Issues
Johnny Mathis has also faced numerous health issues throughout his career, which may have impacted his ability to perform and tour. In the 1980s, he was diagnosed with diabetes, which required him to adjust his lifestyle and diet. Additionally, Mathis has suffered from chronic back pain, which has limited his ability to perform live concerts.
3. The Influence of Technology
The rise of digital music and the decline of physical album sales have also had a significant impact on Johnny Mathis’ career. As more people turn to streaming services and digital downloads, the revenue generated from album sales has decreased, making it more challenging for artists like Mathis to sustain their careers.
The Impact on Johnny Mathis’ Legacy
Despite the decline in his popularity, Johnny Mathis’ legacy remains intact. His contributions to the music industry have been recognized through numerous awards and honors, including a Grammy Lifetime Achievement Award in 2003. However, the decline in his popularity has raised questions about the sustainability of his career and the future of traditional pop music.
The Role of Media and Public Perception
The media and public perception have played a significant role in Johnny Mathis’ decline in popularity. As the music industry has evolved, the media has shifted its focus to newer artists and genres, leaving established artists like Mathis to fade into the background. Additionally, the public’s perception of aging artists has changed, with many younger audiences preferring to support newer talent.
The Future of Johnny Mathis’ Career
While Johnny Mathis’ popularity may have waned, his career is far from over. In recent years, he has continued to perform and record music, proving that his talent remains as strong as ever. However, to ensure the sustainability of his career, Mathis may need to adapt to the changing music industry and explore new ways to connect with his audience.
Conclusion
Johnny Mathis’ decline in popularity can be attributed to a combination of changing music trends, health issues, and the influence of technology. Despite these challenges, Mathis’ legacy remains intact, and his contributions to the music industry continue to be celebrated. As the music industry evolves, it is essential for established artists like Mathis to adapt and find new ways to connect with their audience. By doing so, they can ensure that their talent and contributions are not forgotten and that the future of traditional pop music remains vibrant.
